Documentation/Analytics
Contact Growth
Is my audience growing, and is it healthy?
Analytics → Contact Growth is the high-level view of contact growth and email delivery health.
| Metric | What it tells you |
|---|---|
| Total Contacts | Everyone in your account |
| Active (Subscribed) | How many are mailable, and what share of the total that is |
| Avg Open Rate | Your average, with a warning if it falls below the 20% target |
| Emails Sent | Volume over the last 7 days and 30 days |
| Unsubscribes | Opt-outs over the last 7 days and 30 days |
Contact Growth
How to read it
A healthy account grows its *active* contacts while keeping open rate up and unsubscribes low. If contacts are rising but open rate is falling, you're acquiring people who aren't a good fit — or you're mailing too often.
Watch the ratio of Active to Total, not just the totals. A list that grows while the active share shrinks is quietly decaying.
KPI analytics requires a Starter plan or above.