ZYOD uses NevTan Engage to boost campaign click rates by 51% and drive apparel sales at scale

ZYOD is India's leading B2B fashion-tech platform, enabling brands and retailers to source, manufacture, and deliver apparel at speed. Founded to eliminate the inefficiencies of traditional garment manufacturing, ZYOD connects buyers directly with a network of verified factories — cutting lead times from months to days. With thousands of SKUs across categories from casualwear to workwear, ZYOD serves both emerging D2C labels and established retail chains looking to move from seasonal bulk orders to agile, on-demand production. As the business scaled, so did the complexity of staying in front of buyers, re-engaging lapsed accounts, and converting product-browse intent into confirmed orders.

Learn how ZYOD used NevTan Engage to turn product launches into high-converting email moments

The ZYOD growth team had built a solid outreach programme, but their campaigns were largely broadcast-style — the same message going to every buyer, regardless of purchase history, category interest, or order cadence. Open rates were flat, and click-throughs on new collection launches were not translating into orders at the rate the business needed.

Challenge

ZYOD's buyers range from boutique labels ordering 50 units to large retail chains placing multi-thousand-unit orders. These groups behave entirely differently — their purchase frequency, product category preferences, and re-order triggers are completely distinct. With a single campaign going to all of them, high-value buyers were receiving irrelevant messaging while lapsed small accounts were being ignored.

The team needed a way to segment by buyer type, trigger campaigns based on actual purchasing signals, and test which content drove the highest engagement per segment. Cart and quote-request abandonment was also a growing problem — buyers were browsing new collections but not completing their enquiry forms.

Strategy

ZYOD adopted NevTan Engage to build a buyer segmentation model based on order value tiers, category affinity, and recency of last purchase. Using NevTan's event-driven automation, they created separate journey tracks for new buyers, active repeat buyers, and lapsed accounts — each receiving messaging calibrated to where they were in their relationship with ZYOD.

For new collection launches, dynamic content blocks were used to surface only the product categories each buyer had previously engaged with, replacing the one-size-fits-all catalogue blast. Cart and quote-abandonment flows were set up to trigger within 2 hours of inactivity, sending a personalised follow-up with the specific products the buyer had viewed.

Solution

With NevTan Engage handling segmentation and trigger logic, the ZYOD marketing team could focus on creative and offer strategy rather than list management. Campaign click rates rose 51% within the first 90 days — driven primarily by the personalised collection launch flows, which outperformed previous broadcast campaigns by a significant margin.

Email open rates climbed 32% as subject lines were A/B tested using NevTan's AI optimisation layer, which identified that buyer-tier-specific subject lines ("Your Q3 Reorder Window Is Open" for active accounts vs. "New drops in your category" for browsing buyers) consistently outperformed generic sends.

The abandoned-quote flow alone recovered 18% of previously lost enquiries, contributing directly to the conversion growth figure. The marketing team scaled from managing 3 active campaigns to running 14 concurrent automated flows — with no additional headcount.

Results Summary