If you're weighing up an email and marketing automation platform, Brevo (formerly Sendinblue) is almost certainly on your shortlist — and so is NevTan Engage. Both promise multichannel marketing without enterprise-level bills. But the two price and package their plans very differently, and that difference shows up fast once you move past the free tier.

This guide breaks down how each platform charges, what you actually get at each level, and where the real cost lives. We'll keep it honest: Brevo is a strong, established tool. But if your priority is getting automation, AI, and unlimited contacts without hitting a paywall every time you grow, here's why so many teams end up choosing Engage.

The short version

• Brevo charges by emails sent per month, not contacts. That's great if you have a huge list you rarely email — and painful once you turn on automation or want your branding removed, both of which sit behind higher tiers or paid add-ons.

• NevTan Engage includes automation, AI content, and unlimited contacts on every plan — including the free one — and prices paid tiers by contacts and channel usage.

• The headline gap: Engage's free tier is built for real sending, and features Brevo gates behind $18–$499/month plans are included across Engage plans.

Want the live numbers for your list size? The NevTan Engage pricing page shows current plans side by side.

Pricing at a glance

Brevo figures reflect publicly listed 2026 pricing; exact rates scale with monthly email volume. Engage paid-tier rates scale with contacts and channel usage — see the pricing page for current numbers.

How Brevo prices — and where it adds up

Brevo's model is unusual: you pay for emails sent, and contacts are unlimited on paid plans. For a business with a large list that emails infrequently, that can be genuinely cheap.

The catch is what's not in the entry plans:

• Starter (from ~$9/mo) covers email sending but excludes marketing automation entirely. Removing the "Sent with Brevo" logo is a separate paid add-on.

• Standard (from ~$18/mo) is where automation, A/B testing, and landing pages actually begin — so it's the realistic starting point for most marketers who want more than broadcasts.

• Professional jumps to ~$499/mo, and that's where WhatsApp, push, multi-user seats, contact scoring, and AI segmentation live. There's a steep gap between Standard and Professional with little in between.

• Add-ons like SSO/SAML and a dedicated IP are billed on top, and SMS is sold separately as credits.

None of this is hidden exactly — but the $9 headline stops describing your bill the moment you turn on automation, remove branding, or add a channel.

How NevTan Engage prices — more in the box

NevTan Engage takes the opposite approach: the features most teams actually need are bundled in rather than tiered out.

• Free-forever plan with core campaigns and segmentation — and unlike a hard daily cap, it's built for real monthly sending volume.

• Automation on every plan. Visual, drag-and-drop journeys aren't reserved for a mid-tier upgrade.

• AI content included across plans, not sold as a premium add-on.

• Unlimited contacts — you're never penalized for growing your list.

• Multichannel by default: email, SMS, WhatsApp, push, and Telegram run on one unified customer profile, so a single automated journey can pick the right channel per message. (More on choosing channels in our guide to email vs SMS vs WhatsApp marketing.)

• Priority support rather than email-only on entry plans.

Paid plans scale with your contact count and channel usage, with enterprise options for larger teams — so you upgrade as you grow, not the moment you want a basic feature.

Feature comparison

Where Engage pulls ahead

1. A free tier you can actually launch on. Engage's free-forever plan includes automation, AI, and segmentation — the things Brevo makes you upgrade for. Brevo's free plan caps you at 300 emails/day and keeps its branding on every message.

2. You're not taxed for growing. Unlimited contacts on every Engage plan means list growth never triggers a surprise upgrade.

3. Automation and AI aren't upsells. On Brevo, automation starts at Standard and AI segmentation at the ~$499 Professional tier. On Engage, both come standard.

4. Real multichannel without the enterprise jump. WhatsApp and push sit behind Brevo's Professional plan; Engage bundles email, SMS, WhatsApp, push, and Telegram behind one customer profile.

Where Brevo might still fit

In the spirit of an honest comparison: Brevo is a mature, well-known platform with a large customer base, a built-in sales CRM and pipeline features, and a strong transactional email/SMTP offering. If you send infrequently to a very large list, or you specifically want Brevo's sales-CRM tooling in the same account, it's a reasonable pick. The emails-sent pricing model can also work in your favor for low-frequency, high-list senders.

The trade-off is that features many marketers consider essential — automation, branding removal, extra channels — climb through the tiers quickly.

A real switching story

One theme comes up repeatedly from teams moving over: the bill drops while the feature set grows. Engage highlights a customer who switched from Brevo and reported saving around $300 a month while getting more capability — largely because automation, AI, and extra channels were already included rather than tiered on top. Engage puts its average savings versus competitors at roughly 65%.

Your mileage depends on list size and sending cadence, which is exactly why it's worth running your own numbers on the pricing page.

Switching is easier than you think

Worried about losing your audience or history? Engage provides guided importers for your contacts, lists, and templates, so you can migrate from an existing email or SMS provider without starting from scratch. Deliverability protections — one-click unsubscribe (RFC 8058), DMARC guidance, bounce classification, complaint-rate monitoring, and engagement-based sunset rules — are built in to protect your sender reputation from day one.

FAQ

Is NevTan Engage cheaper than Brevo?

For most teams that use automation, AI, or more than one channel, yes — because those features are included on Engage plans but tiered up (or added on) with Brevo. For a very large list emailed rarely with no automation, Brevo's emails-sent model can be competitive. Compare live numbers on the Engage pricing page.

Does Brevo include marketing automation on its cheapest paid plan?

No. Brevo's Starter plan excludes marketing automation; it begins on the Standard plan (from ~$18/mo). Engage includes automation on every plan, including free.

Do I have to pay extra to remove branding?

With Brevo, logo removal is a paid add-on on the Starter tier. With Engage, you're not upsold on basic branding.

Can I move my contacts over without losing data?

Yes. Engage offers guided importers for contacts, lists, and templates so you keep your audience and history.

Which platform is better for WhatsApp and push?

Both support them, but on Brevo those channels live on the ~$499/mo Professional plan. Engage includes multichannel across plans on a single unified customer profile.

The bottom line

Brevo is a solid, established platform — but its pricing rewards a narrow use case and gates automation, AI, and extra channels behind higher tiers. NevTan Engage is built for teams that want those capabilities from day one, on a free-forever plan that scales without punishing growth.

Ready to see what you'd actually pay? Check the NevTan Engage pricing, or start free — no credit card required. For more on getting the most from multichannel campaigns, browse the NevTan Engage blog.